Gone are the days when marketers just ran a marketing campaign in one or two channels without having each channel interact with each other. Consumers and businesses exist in an era where everything is interconnected. Such is a concept called integrated marketing campaigns (IMCs). In this method, the marketing messages are conveyed through multiple channels. …
The shift from traditional to digital marketing is widely seen and felt across industries. Companies nowadays can’t get far with only traditional marketing and advertising methods. In fact, the best way to succeed and reach out to a broader audience is to leverage the power of search engines. But with everyone taking their marketing to …
Global positioning systems (GPS) have been helping us find our way for years. But what if the time comes when access to it becomes impossible for some reason? Or what if its GNSS constellation simulator stops working all of a sudden? Do we go back to printed maps and compasses, or ask the stars for …
No GPS? Don’t Worry. These Alternatives Will Keep You on Track Read More »
Your office building needs to be less boring. Having an office that looks like a shoebox to those passing by may affect your company’s image. That is why you’ll want to put some effort into improving the curb appeal of your office. Though you’re not literally selling it, you are “selling” it to your employees …
Boost Your Office Building’s Curb Appeal With These Tip Read More »