When was the last time you thought about your online reputation? Do you ever factor in reputation management as a way of marketing yourself online as an accountant? If not, then you need to strategize. Consumers’ perception of you counts. Accountants handle people’s private financial information and wealth. If people view you negatively, then don’t expect them to hire you.
So, what should you do to boost your professional image Here are a few pointers.
Be Part of a Professional Online Network
“It’s not what you know, it’s who you know.” How often have you heard that statement uttered? You need to pay more attention to what it means for your reputation and business.
What do your professional peers think about you? Do you even have a relationship with them? Studies show that 87% of B2B buyers stated they would have a favorable impression of a salesperson who was introduced to them by someone in their professional circle.
If you are afraid to interact with other accountants in person, try to connect with them online. LinkedIn is the ultimate social media platform for professionals like you. You can always get help and revamp your LinkedIn account to make a good first impression if that’s what you need to do.
Also, connect with other business professionals that are not in your field. The goal is to make an impression as someone who knows what they are doing so that your peers can recommend you as an expert to anyone who needs an accountant.
Write an eBook
Thanks to e-commerce platforms like Amazon, it’s now possible for you to sell digital books to a wide audience. What better way to come across as a trustworthy source of information than to write a book? People tend to look up to authors as experts in their chosen fields. So, why not become one?
The beauty of eBook writing is that you don’t even have to write a book yourself. You can hire a ghostwriter and create an outline of the book you want, agree on payment, and wait for the complete book. That enables you to free up time to concentrate on other core business operations that are necessary to make your accounting firm a success.
Interact with Customers on Social Media
Do you ever take the time to interact with customers on social media? If not, then you need to begin to do so. When customers are angry, one of the first places they express their frustrations in, is social media. About 47% of customers deal with business complaints in this manner.
When you make it a habit to interact with your target audience on social media, you will be able to answer customer questions. You will also be in a position to tackle any concerns that your customers raise.
Bear in mind that customers will spend 20%-40% more when a company engages and responds to a customer on social media. So, if you handle the situation well and make your customers feel understood, then you will create a good impression that attracts other customers to your firm.
Online marketing for accountants is not just about attracting a new audience. It’s also about handling your brand. To become one of the best accountants in terms of growth and revenue, you need to manage your reputation. Make it a core part of your marketing strategy and see the difference that makes.