Management

Gone are the days when marketers just ran a marketing campaign in one or two channels without having each channel interact with each other. Consumers and businesses exist in an era where everything is interconnected. Such is a concept called integrated marketing campaigns (IMCs). In this method, the marketing messages are conveyed through multiple channels. …

On-ground and Digital Marketing: Tactics to Try Read More »

Your office building needs to be less boring. Having an office that looks like a shoebox to those passing by may affect your company’s image. That is why you’ll want to put some effort into improving the curb appeal of your office. Though you’re not literally selling it, you are “selling” it to your employees …

Boost Your Office Building’s Curb Appeal With These Tip Read More »

Interconnectedness has empowered the world. With technology literally at our fingertips, it is easy to get connected to somebody from across the globe. The way we conduct business has changed as well—people need not go to the physical office—they can accomplish their tasks from anywhere: on the road, in a coffee shop, or at the …

Sales Management: The Driving Force Behind Any Business Read More »

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