It is said that there are billions of social media users in the world. Whether you admit it or not, your day wouldn’t be complete without taking a peek into your social media accounts, post a couple of photos or share a funny meme or any viral content. Given the number of social media users worldwide, it is no wonder that a lot of business owners utilize various social media platforms to their advantage.

Gone are the days wherein most businesses heavily relied on placing ads on TV, radio, or print media. These marketing channels can be expensive and requires a huge chunk of budget in every business plan. Nowadays, business owners can easily promote their brands in a cost-effective way via social media.

How social media can benefit business owners

Given the popularity of social media, is a must to include social media marketing for business franchises. For one thing, it is a cost-efficient way to promote a brand and its products/services.

Aside from that, it can also be customized that will suit a business’ goals and objectives. For example, you can adjust the ad posting duration as well as setting the demographic and location you want your ad to appear. Plus, it won’t cost you so much to promote your business via social media.

There are other reasons why business owners should include social media marketing in their business plan. Here are some of them.

Potential customer reach/mileage

As mentioned, there are billions of social media users all over the world. Just imagine that number of users who can see your brand. In fact, a lot of business owners already have their own social media pages catered to their target market.

Customer engagement

woman looking at her phone and holding shopping bags

Social media users can easily provide feedback or ask questions about the brand and its products/services. Most companies hire social media managers to achieve faster and more efficient customer service.

Integration with other channels

You can link your other social media accounts and official website (if you have one) with each other. This enables you to reach other people through other social media channels.

The things you can do in social media

Social media is not just for entertainment but also for business and even for charitable causes. There are many ways you can promote your business through social media. For example, you can post a photo of an upcoming product or event in your cover photo or as your default picture. You can also have a contest and use an official hashtag related to that said contest. Anything is possible in social media marketing.

Marketing and promotion may involve a lot of time and resources to implement. With millions of businesses vying for the customers’ attention, they should come up with ways to stand out from the rest.

Meanwhile, the marketing landscape continues to evolve over the years. Back then, major brands relied on TV, radio, and print media to advertise their products, all of which cost a fortune. Nowadays, we have to thank the invention of social media.

Not only it became a source of entertainment and information but also an effective tool in promoting a brand and expanding their reach towards their target audience. At the same time, it also means better engagement and even higher profitability.